When I look at many pop up stands that are used in shopping centres, exhibition venues and retail environments, I am often surprised by the lack of thought which is put-into the design and layout of the artwork itself.
If you are considering investing in a pop up stand then it is also worthwhile investing in a graphic designer who is experienced in producing eyecatching layouts for these types of displays.
Your chosen graphic designer should be familiar with pop up stands and should therefore be aware of the shapes and panel dimensions of the stand in order that he/she can determine correct positioning of all design elements used on the layout itself.
When designing artwork for pop up stands it is important to make the layout as clean and simple as possible and to avoid cluttering the design with information that could be avoided. Pop up stands are rather like signs at the side of a busy road and the potential customers traveling past are like the cars on that road. It is very important that the traffic can instantly read and absorb the information while moving-past!
Most good suppliers of pop up stands will employ their own graphic designer who can give you all the help and assistance you need to make your artwork and your stand look great, however we would recommend that you ask to see examples of previous work in order that you can evaluate the standard of design that can be provided.
Hourly rates for graphic design of pop up stands can vary from as little as £30 per hour, up to £80 per hour if you go to a design agency.
For help with pop up stand design, or for an obligation-free quotation, you can contact Printdesigns Limited on 01785 224055 or by emailing sales@printdesigns.com
